For 15+ years, we've helped fleet technology, automotive, and B2B SaaS companies transform generic marketing into authoritative content that positions them as industry leaders.
The result? Clients consistently see higher engagement, increased brand awareness, and content their sales teams actually use.
Trusted by Industry Leaders
From global fleet management companies to innovative telematics startups, we've delivered strategic content and competitive intelligence for some of the most respected names in commercial vehicle technology and B2B tech.
Our specialty:
Deep industry expertise combined with journalistic rigor to create content that educates, engages, and converts.
What we deliver:
- In-depth eBooks that position clients as thought leaders
- Competitive intelligence that informs GTM strategy
- Optimized web content that speaks to customer needs
- Demand generation campaigns that increase brand awareness
- Strategic consulting backed by thorough market research
Industries we dominate:
- Fleet Management & Telematics
- Connected Vehicle Technology
- Commercial Vehicle Technology
- Automotive Technology
- B2B SaaS
Fleet Automation Technology
Client: Ridecell - Leading fleet automation technology supplier
Challenge: Needed industry-focused educational content to help prospects understand their technology and value proposition across multiple vertical markets.
Our Approach: Developed a series of targeted eBooks customized for key industry niches, combining deep market research with clear explanation of complex technology benefits.
The Results:
- Sales team reported deeper engagement in several key niches
- Educational content helped prospects understand value prop
- Content actively used in sales conversations
Client Says:
"We needed a series of eBooks to help prospects better understand our technology and value prop. The Write Way delivered the goods. Our sales team has already told us these industry-focused eBooks are helping gain deeper engagement in several key niches."
— Mark Thomas, EVP Marketing & Strategic Alliances
Fleet Maintenance Technology
Client: ServiceUp - Fleet maintenance technology provider
Challenge: Needed authoritative content to increase audience engagement and establish thought leadership position in the competitive fleet industry.
Our Approach: Created custom eBook combining industry expertise with insightful analysis tailored to their specific market segment and customer pain points.
The Results:
- Increased engagement within target audience
- Positioned client as thought leader in fleet industry
- Measurable business results from strategic content
Client Says:
"Paul and The Write Way, Inc. delivered a custom eBook that not only increased engagement within our audience but also played a key role in positioning us as thought leaders in the fleet industry. His knowledge and expertise in crafting insightful content tailored to our industry were evident throughout the process and were proven in the results delivered for our business."
— Kam Thandi, Growth Marketing Director
Connected Vehicle Technology
Client: Zubie - Connected-vehicle technology vendor
Challenge: Required ongoing content creation with journalistic quality, thorough sourcing, and industry expertise to support marketing initiatives.
Our Approach: Integrated as extension of their marketing team, delivering eBooks and blogs with thorough sourcing, perceptive analysis, and engaging writing style.
The Results:
- Consistent delivery of high-quality content
- Journalistic credibility and thorough sourcing
- Viewed as trusted extension of marketing team
Client Says:
"We appreciate the journalistic sensibility Paul brings to his writing. His eBooks and blogs arrive with thorough sourcing, perceptive analysis, and an engaging writing style. We view Paul as an extension of our marketing team."
— Mark Novak, Chief Revenue Officer
Commercial Vehicle Technology Reseller
Client: EnVue Telematics - Leading commercial vehicle technology reseller
Challenge: Website redesign needed authoritative, optimized content that spoke to customer needs, plus responsive development and design.
Our Approach: Comprehensive website redesign including customer-focused copy, full-stack web development, and graphic design that exceeded expectations.
The Results:
- Authoritative, optimized pages speaking to customer needs
- Highly responsive full-stack web development
- Graphic design that exceeded expectations
- Continued partnership for ongoing online success
Client Says:
"Paul and his team at The Write Way, Inc. supported the redesign of our website with authoritative, optimized pages that spoke to customer needs, highly responsive full-stack web development, and graphic design that exceeded our expectations. We're grateful for their continued support in driving the success of our online presence."
— Fanta Doumbia, Marketing Director
Vehicle Tracking Systems Provider
Client: GPS Trackit - Global provider of vehicle tracking systems
Challenge: Needed comprehensive content program including demand-generating eBooks, landing pages, press releases, and media relations to increase web traffic and brand awareness.
Our Approach: Served as lead writer and strategic consultant, producing steady flow of deeply relevant eBooks, optimized landing pages in key verticals, and impactful press releases.
The Results:
- Steady flow of demand-generating eBooks
- Increased web traffic and brand awareness
- Optimized landing pages in key customer verticals
- Successful media relations driving visibility
Client Says:
"I picked Paul as the lead writer and strategic consultant for my broad-ranging content program with a leading automotive technology provider. Paul produced a steady flow of deeply relevant demand-generating eBooks over the life of the project. His broad knowledge of the trucking and logistics market helped our internal marketing team to better understand the fleet management market. He delivered optimized landing pages in key customer verticals, concise and impactful press releases, and helped increase web traffic and brand awareness with his media relations."
— Ed Hill, Senior Manager of Communications & Content Marketing
Enterprise Fleet Management
Client: Element Fleet Management - One of North America's largest fleet management companies
Challenge: Needed diverse fleet blog content covering electric vehicles, safety, remarketing, and other topics with tight deadlines.
Our Approach: Delivered accountable, deadline-driven content creation across range of complex fleet topics.
The Results:
- Diverse blog content spanning multiple fleet topics
- Consistent delivery meeting tight deadlines
- Year-long successful partnership
Client Says:
"Paul helped our team with a variety of fleet blogs spanning a range of topics including electric vehicles, safety, and remarketing. He is great to work with - accountable and able to meet tight deadlines. Thanks for all your help this year!"
— Paula Arango, Corporate Marketing Communications Manager
Why Clients Choose The Write Way, Inc.
Deep Industry Expertise
15+ years covering fleet management, telematics, and connected vehicle technology means we understand your market, your buyers, and your competitors.
Journalistic Rigor
Thorough sourcing, perceptive analysis, and engaging writing style that brings credibility to your content.
Strategic Thinking
We're not just writers — we're strategic consultants who understand how content fits into your broader GTM and demand generation strategy.
Proven Results
From increased engagement to positioning as thought leaders, our clients see measurable business impact.
True Partnership
Clients view us as an extension of their marketing team — reliable, accountable, and committed to their success.
Services Showcase
Trusted by Industry Leaders
Ready to Create Content That Drives Results?
Whether you need thought leadership eBooks, strategic market research, or a complete content program, we bring the industry expertise and strategic thinking to help you stand out.
See exactly where your messaging compares to competitors—and get specific recommendations for content that will resonate with your audience.