eBooks & Buyers Guides

eBook

Lifesaver BYOD Phones

The ask: Create a piece of “pillar” content for the brand.

The result: Delivered 8-page eBook from interviews, a case study, and other research.

eBook

GPST Switching TSP

The ask: Support sales request for “switching vendors” collateral.

The result: 8-pager laid out 7 considerations for potential customers unhappy with their technology provider.

eBook

Zubie Preventing Rental Theft

The ask: Explore legal & regulatory topics on tight deadline.

The result: Produced 6-page eBook from 4 interviews and legal research that “performed well” in lead generation, according to CRO.

Buyer’s Guide

GPST Asset Tracking

The ask: Explain a niche product category.

The result: Produced a 7-page guide answering 15 key questions.

eBook

GPST Field Service

The ask: Explore a vertical market.

The result: Dove deeply into customer segment company planned to grow.

Buyer’s Guide

GPST Video Buyers Guide

The ask: Introduce customers to new product category.

The result: 10-page guide answered 20 key questions to initiate the unfamiliar.
The Write Way

Further Reading

Blogs & Sponsored Articles

Blog Post

Fleet budgeting and forecasting guide

The ask: Clarify client’s message from unpublished materials.

The result: Blog post synthesized client resource guides and added crucial context.

Blog Post

will-the-volatile-resale-market-remain-strong

The ask: Explain a shifting trend.

The result: Blog covers 5 key points with a chart, internal links, and CTA. Company expert interviewed.

Blog Post

what-you-need-to-know-about-ev-driver-safety

The ask: Capture what’s important about a trending topic.

The result: Blog relates driver management to EVs with 5 points, links, and CTA. Company experts interviewed.

Blog Post

post-covid-rental-management

The ask: Help customers understand how a pandemic changed rental vehicle management.

The result: Blog relates vehicle tracking technology to a megatrend with quotes and industry statistics.

Blog Post

how-gamification-leads-to-safer-driving

The ask: Support a third-party partnership.

The result: Explainer blog favors informational rather than salesy tone.

Sponsored Article

fleet

The ask: Ghost-write a topical thought-leadership article.

The result: Article helped establish company’s expertise ahead of industry event.

Blog Post

Explain a complex megatrend to potential customers

The ask: Explain a complex megatrend to potential customers.

The result: Blog grouped 3 subtopics into digestible sections with bulleted lists.
The Write Way

Market Research

Industry Research Report

Industry-Research-Report

The ask: Research and write trend analysis and company profiles for a leading industry report.

The result: Conducted many interviews and wrote numerous supplier profiles. Provided in-depth analysis of artificial intelligence, resellers, and asset management.
The Write Way

Search Engine Optimization

Web Landing Pages

gps-trackit

The ask: Optimize website for customer segments.

The result: Produced 12 landing pages for industry verticals that infused keyword research and provided solutions to industry-specific pain points.
The Write Way

Communications

Media Relations

Media-Relations

The ask: Connect a company leader to a key trade publication following a product release.

The result: Product executive appears on a leading industry podcast to discuss a pain point the product solves.

Media Relations

Press-Releases

The ask: Provide authoritative press release for a new product

The result: Incorporated contextual analysis and industry statistics with product details.

Editorial

To learn more about Paul’s prior experience as a business trade editor and reporter, view his work samples.