For 15+ years, we've transformed mid-market tech and automotive companies from commodity players into category leaders through strategic GTM messaging that actually resonates.
The result? Our clients see 40% higher engagement within 90 days.
Why The Write Way Exists
Here's the truth: Most B2B marketing is painfully generic.
Everyone claims to be "industry-leading." Everyone has "innovative solutions." Everyone is "customer-focused."
Your prospects have become numb to it.
I started The Write Way in 2020 after watching too many brilliant companies with genuinely differentiated products fail to communicate their value. They weren't losing because their product was inferior — they were losing because their messaging was invisible.
The problem was systemic:
- Marketing teams focused on features instead of buyer pain points
- Companies positioned themselves exactly like their competitors
- Content was created in a vacuum without competitive intelligence
- Nobody could articulate why a prospect should choose them
So we built a better approach:
The 6-Step GTM Messaging Playbook that combines competitive intelligence, customer research, and strategic positioning to create messaging that actually converts.
How We're Different
We're not a content mill. We don't churn out blog posts and hope something sticks.
We're strategic partners who do the deep work to understand:
- What your buyers actually care about (not what you think they care about)
- How your competitors are positioning themselves
- Where the gaps are that you can exploit
- What messaging will move prospects through your funnel
Our 6-Step Playbook:
Step 1: Competitive Intelligence
We map your competitive landscape to find the gaps. We help refine your ICP & buyer personas
Step 2: Customer Pain Point Research
We gather intel about your buyers to understand what’s actually keeping them up at night
Step 3: Positioning Strategy
We craft your unique market position that sets you apart (no "industry-leading" BS)
Step 4: Messaging Framework
We build your GTM messaging architecture: value props, battle cards, and talk tracks
Step 5: Content That Converts
We create campaigns, case studies, landing pages, and eBooks that speak to buyer needs
Step 6: Performance Optimization
We track engagement, refine messaging, and guarantee results
By the Numbers
Who We Work With
Our sweet spot: Mid-market B2B tech and automotive companies with complex solutions that struggle to differentiate.
Perfect clients are:
- SaaS providers launching new products
- Automotive tech & connected vehicle companies
- B2B tech companies ready to scale
- Near-enterprise brands stuck with commodity positioning
Not a fit: Early-stage startups still finding product-market fit, or enterprise companies with 50+ person marketing teams
Meet Paul Clinton, Founder
Paul Clinton has spent 15+ years helping B2B companies cut through the noise with messaging that actually resonates.
Background:
- Founded The Write Way, Inc. to solve the "generic B2B marketing" problem plaguing tech companies
- Deep expertise in SaaS, automotive tech, and connected vehicle sectors
- Published thought leader in fleet technology and commercial vehicle industries
- Developed the proprietary 6-Step GTM Messaging Playbook used by 50+ clients
Education:
University of Southern California
When he's not crafting messaging strategies,
Paul is helping his daughter with her homework, traveling in Asia, or trying to find those last few gems to complete a vintage baseball card set.
Ready to differentiate your brand?