For over 15 years, we've helped B2B SaaS companies and technology providers transform surface-level interest into genuine buyer intent. Through strategic consulting, deep market research, and authoritative content creation, our clients consistently see higher engagement, improved conversion rates, and content their sales teams actually use.
From fleet management service providers to digital marketing agencies, we've delivered strategic messaging and thought leadership content that positions our clients as industry authorities and drives measurable business growth
The Problems We Solve
- Your MQLs aren't converting into sales conversations. They download content but ghost when it's time to meet. The issue isn't lead volume—it's that your messaging hasn't created enough buyer intent to move them forward.
- Your content gets views but not engagement. Prospects read your landing pages and leave. Your blogs get traffic but no comments. Your competitors seem to have figured out something you haven't.
- You're too close to your product to message it effectively. You know every feature and technical detail, but that depth makes it harder to see what buyers actually care about. Your messaging sounds like everyone else's.
- Your sales team isn't using your marketing content. The collateral sits unused because it doesn't address real objections or speak the language prospects use in actual sales conversations.
- We help B2B companies solve these problems through strategic market research that reveals what buyers actually think, combined with messaging that transforms interest into urgency.
What We Deliver
- Strategic Market Intelligence – Customer interviews and competitive analysis that reveal what your buyers actually care about
- Thought Leadership Content – eBooks, white papers, and case studies that establish authority and drive inbound leads
- Conversion-Focused Copy – Landing pages and web content optimized for buyer intent, not just traffic
- Demand Generation Programs – Comprehensive content strategies that increase brand awareness and pipeline quality
Fleet Automation Technology
Client: Ridecell - Leading fleet automation technology supplier
Challenge: Needed industry-focused educational content to help prospects understand their technology and value proposition across multiple vertical markets.
Our Approach: Developed a series of targeted eBooks customized for key industry niches, combining deep market research with clear explanation of complex technology benefits.
The Results:
- Sales team reported deeper engagement in several key niches
- Educational content helped prospects understand value prop
- Content actively used in sales conversations
Client Says
"We needed a series of eBooks to help prospects better understand our technology and value prop. The Write Way delivered the goods. Our sales team has already told us these industry-focused eBooks are helping gain deeper engagement in several key niches"
— Mark Thomas, EVP Marketing & Strategic Alliances
Fleet Maintenance Technology
Client: ServiceUp - Fleet maintenance technology provider
Challenge: Needed authoritative content to increase audience engagement and establish thought leadership position in the competitive fleet industry.
Our Approach: Created custom eBook combining industry expertise with insightful analysis tailored to their specific market segment and customer pain points.
The Results:
- Increased engagement within target audience
- Positioned client as thought leader in fleet industry
- Measurable business results from strategic content
Client Says
"Paul and The Write Way, Inc. delivered a custom eBook that not only increased engagement within our audience but also played a key role in positioning us as thought leaders in the fleet industry. His knowledge and expertise in crafting insightful content tailored to our industry were evident throughout the process and were proven in the results delivered for our business."
— Kam Thandi, Growth Marketing Director
Connected Vehicle Technology
Client: Zubie - Connected-vehicle technology vendor
Challenge: Required ongoing content creation with journalistic quality, thorough sourcing, and industry expertise to support marketing initiatives.
Our Approach: Integrated as extension of their marketing team, delivering eBooks and blogs with thorough sourcing, perceptive analysis, and engaging writing style.
The Results:
- Consistent delivery of high-quality content
- Journalistic credibility and thorough sourcing
- Viewed as trusted extension of marketing team
Client Says
"We appreciate the journalistic sensibility Paul brings to his writing. His eBooks and blogs arrive with thorough sourcing, perceptive analysis, and an engaging writing style. We view Paul as an extension of our marketing team."
— Mark Novak, Chief Revenue Officer
Commercial Vehicle Technology
Client: EnVue Telematics - Leading commercial vehicle technology reseller
Challenge: Website redesign needed authoritative, optimized content that spoke to customer needs, plus responsive development and design.
Our Approach: Comprehensive website redesign including customer-focused copy, full-stack web development, and graphic design that exceeded expectations.
The Results:
- Authoritative, optimized pages speaking to customer needs
- Highly responsive full-stack web development
- Graphic design that exceeded expectations
- Continued partnership for ongoing online success
Client Says
"Paul and his team at The Write Way, Inc. supported the redesign of our website with authoritative, optimized pages that spoke to customer needs, highly responsive full-stack web development, and graphic design that exceeded our expectations. We're grateful for their continued support in driving the success of our online presence."
— Fanta Doumbia, Marketing Director
Vehicle Tracking Systems
Client: GPS Trackit - Global provider of vehicle tracking systems
Challenge: Needed comprehensive content program including demand-generating eBooks, landing pages, press releases, and media relations to increase web traffic and brand awareness.
Our Approach: Served as lead writer and strategic consultant, producing steady flow of deeply relevant eBooks, optimized landing pages in key verticals, and impactful press releases.
The Results:
- Steady flow of demand-generating eBooks
- Increased web traffic and brand awareness
- Optimized landing pages in key customer verticals
- Successful media relations driving visibility
Client Says
"I picked Paul as the lead writer and strategic consultant for my broad-ranging content program with a leading automotive technology provider. Paul produced a steady flow of deeply relevant demand-generating eBooks over the life of the project. His broad knowledge of the trucking and logistics market helped our internal marketing team to better understand the fleet management market. He delivered optimized landing pages in key customer verticals, concise and impactful press releases, and helped increase web traffic and brand awareness with his media relations."
— Ed Hill, Senior Manager of Communications & Content Marketing
Enterprise Fleet Management
Client: Element Fleet Management - One of North America's largest fleet management companies
Challenge: Needed diverse fleet blog content covering electric vehicles, safety, remarketing, and other topics with tight deadlines.
Our Approach: Delivered accountable, deadline-driven content creation across range of complex fleet topics.
The Results:
- Diverse blog content spanning multiple fleet topics
- Consistent delivery meeting tight deadlines
- Year-long successful partnership
Client Says
"Paul helped our team with a variety of fleet blogs spanning a range of topics including electric vehicles, safety, and remarketing. He is great to work with - accountable and able to meet tight deadlines. Thanks for all your help this year!"
— Paula Arango, Corporate Marketing Communications Manager
Fleet Management Research & Publishing
Client: C.J. Driscoll & Associates - Industry research and publishing firm
Challenge: Needed comprehensive research and writing support for Mobile Resource Management System Market Study, requiring deep industry knowledge and ability to profile dozens of companies in the commercial telematics space.
Our Approach: Applied dogged research approach combined with engaging writing style to create authoritative company profiles and trend analysis. Maintained professional, reliable communication throughout the project to ensure accuracy and meet publishing deadlines.
The Results:
- Comprehensive company profiles for dozens of telematics providers
- In-depth trend analysis for industry-defining market study
- Content referred to as "the bible of the commercial telematics industry"
- Excellent writing quality reflecting strong command of subject matter
- Professional, reliable partnership throughout project lifecycle
Client Says
"Paul helped me research and write company profiles and trend analysis for our latest edition of the U.S. Mobile Resource Management Systems Market Study, a semi-annual report that's often referred to as 'the bible of the commercial telematics industry.' I appreciated his dogged approach to tracking down and interviewing executives for dozens of companies. Throughout the process, he was always professional and reliable. His work reflected excellent writing skills and a strong knowledge of the fleet management and connected vehicle technology markets."
— Clem Driscoll, President
Digital Marketing Agency
Client: Algorithm Digital Marketing - SEO/PPC marketing agency
Challenge: Needed a reliable strategic partner who could understand complex technical details while remaining flexible and collaborative throughout content development.
Our Approach: Integrated deeply with their team to understand critical product details, delivering knowledgeable content creation with an open, collaborative working style that adapted to their needs. Provided monthly content ideation for authoritative articles.
The Results:
- Reliable partnership with consistent delivery
- Knowledgeable content reflecting deep understanding of technical details
- Monthly content ideation providing authoritative article topics
- Flexible, collaborative approach enabling smooth execution
- Open communication fostering strong working relationship
Client Says
"We found a reliable partner with The Write Way, Inc. Paul and his team are knowledgeable and attentive to the details that are crucial for our work product. They are adaptable and flexible, and we love the open, transparent communication"
— Amanda Biddlestone, President & CEO
Ready to Transform Your B2B Messaging?
Whether you need thought leadership content, strategic market research, or a complete messaging overhaul, we bring the industry expertise and strategic thinking to help you stand out.
Schedule a consultation to discuss how we can help turn your marketing qualified leads into sales-ready prospects.
