For 15+ years, we've partnered with fleet technology, automotive, and B2B tech companies to create strategic content that drives measurable results. Here's what they say about the experience.
Real Partnerships. Real Results.
Our clients don't just get content. They get a strategic partner with deep industry expertise who becomes an extension of their marketing team.
What they value most:
- Industry knowledge that goes beyond surface-level writing
- Strategic thinking that drives measurable business impact
- Content their sales teams actually use
- Journalistic rigor with thorough sourcing and perceptive analysis
- Reliability and accountability that makes us easy to work with
Thought Leadership & Engagement
ServiceUp
Fleet maintenance technology provider
“Paul and The Write Way, Inc. delivered a custom eBook that not only increased engagement within our audience but also played a key role in positioning us as thought leaders in the fleet industry. His knowledge and expertise in crafting insightful content tailored to our industry were evident throughout the process and were proven in the results delivered for our business.”
- Increased audience engagement
- Positioned as thought leader
- Proven business results
Kam Thandi
Growth Marketing Director
Ridecell
Leading fleet automation technology supplier
“We needed a series of eBooks to help prospects better understand our technology and value prop. The Write Way delivered the goods. Our sales team has already told us these industry-focused eBooks are helping gain deeper engagement in several key niches”
- Sales team actively using content
- Deeper engagement in key niches
- Helped prospects understand value prop
Mark Thomas
EVP Marketing & Strategic Alliances
Demand Generation & Brand Awareness
GPS Trackit
Global provider of vehicle tracking systems
“I hired Paul to research and write a series of in-depth eBooks for a subscription software company. I appreciated his thoroughness, attention to detail, and engaging writing style. His eBooks helped us increase brand awareness and engagement with potential customers as part of our demand generation campaigns – including content marketing and SEO. Paul listened to/delivered on our needs and even brought to the table out-of-box thinking that we incorporated into our plans.”
- Increased brand awareness
- Higher engagement with potential customers
- Drove demand generation results
- Out-of-box strategic thinking
Scott May
Chief Marketing Officer
GPS Trackit
Global provider of vehicle tracking systems
“I picked Paul as the lead writer and strategic consultant for my broad-ranging content program with a leading automotive technology provider. Paul produced a steady flow of deeply relevant demand-generating eBooks over the life of the project. His broad knowledge of the trucking and logistics market helped our internal marketing team to better understand the fleet management market. He delivered optimized landing pages in key customer verticals, concise and impactful press releases, and helped increase web traffic and brand awareness with his media relations.”
- Increased web traffic
- Enhanced brand awareness
- Educated internal marketing team
- Steady flow of demand-generating content
Ed Hill
Senior Manager of Communications & Content Marketing
Industry Expertise & Quality
Zubie
Connected-vehicle technology vendor
“We appreciate the journalistic sensibility Paul brings to his writing. His eBooks and blogs arrive with thorough sourcing, perceptive analysis, and an engaging writing style. We view Paul as an extension of our marketing team.”
- Journalistic quality and rigor
- Thorough sourcing and analysis
- Trusted as team extension
Mark Novak
Chief Revenue Officer
C.J. Driscoll & Associates
Market research and strategic consulting firm
“Paul helped me research and write company profiles and trend analysis for our latest edition of the U.S. Mobile Resource Management Systems Market Study, a semi-annual report that's often referred to as 'the bible of the commercial telematics industry.' I appreciated his dogged approach to tracking down and interviewing executives for dozens of companies. Throughout the process, he was always professional and reliable. His work reflected excellent writing skills and a strong knowledge of the fleet management and connected vehicle technology markets.”
- Contributed to industry "bible" report
- Excellent research and interviewing skills
- Deep market knowledge
- Professional and reliable
Clem Driscoll
President
Partnership & Reliability
Element Fleet Management
One of North America's largest fleet management companies
“Paul helped our team with a variety of fleet blogs spanning a range of topics including electric vehicles, safety, and remarketing. He is great to work with - accountable and able to meet tight deadlines. Thanks for all your help this year!”
- Accountable and deadline-driven
- Versatile across diverse topics
- Great to work with
Paula Arango
Corporate Marketing Communications Manager
EnVue Telematics
Leading commercial vehicle technology reseller
“Paul and his team at The Write Way, Inc. supported the redesign of our website with authoritative, optimized pages that spoke to customer needs, highly responsive full-stack web development, and graphic design that exceeded our expectations. We're grateful for their continued support in driving the success of our online presence.”
- Exceeded expectations
- Continued long-term partnership
- Comprehensive support
Fanta Doumbia
Marketing Director
Alorithm Digital Marketing
Technology-focused marketing agency
“We found a reliable partner with The Write Way, Inc. Paul and his team are knowledgeable and attentive to the details that are crucial for our work product. They are adaptable and flexible, and we love the open, transparent communication.”
- Reliable partnership
- Detail-oriented
- Adaptable and flexible
- Transparent communication
Amanda Biddlestone
President & CEO
Why Clients Keep Coming Back
Deep Industry Knowledge
"His broad knowledge of the trucking and logistics market helped our internal marketing team to better understand the fleet management market."
— Ed Hill, GPS Trackit
"His knowledge and expertise in crafting insightful content tailored to our industry were evident throughout the process."
— Kam Thandi, ServiceUp
Strategic Partner, Not Just a Writer
"We view Paul as an extension of our marketing team."
— Mark Novak, Zubie
"Paul brought to the table out-of-box thinking that we incorporated into our plans."
— Scott May, GPS Trackit
Content That Sales Teams Actually Use
"Our sales team has already told us these industry-focused eBooks are helping gain deeper engagement in several key niches."
— Mark Thomas, Ridecell
Reliable and Professional
"He is great to work with - accountable and able to meet tight deadlines."
— Paula Arango, Element Fleet Management
"Throughout the process, he was always professional and reliable."
— Clem Driscoll, C.J. Driscoll & Associates
Trusted Across the Industry
Fleet Management Companies
Element Fleet Management • Penske Truck Leasing
Telematics & GPS Providers
Geotab • GPS Trackit • Zubie • EnVue Telematics
Fleet Technology & SaaS
Ridecell • ServiceUp • Cardata
Market Research
C.J. Driscoll & Associates • WheelzUp
Agencies
Algorithm Digital Marketing • Bäst Branding Agency
What Our Clients Achieve
- Increased Engagement
Content that resonates with target audiences and drives measurable interaction - Thought Leadership Positioning
Authoritative content that establishes industry expertise and credibility - Sales Enablement
eBooks, case studies, and content sales teams actually use in conversations - Brand Awareness
Strategic content and media relations that increase visibility and reach - Demand Generation
Content programs that drive qualified leads and support sales pipeline
Industries Served
Fleet Management & Telematics
15+ years covering commercial vehicle technology, fleet management, and telematics markets
Connected Vehicle Technology
Deep expertise in IoT, connected vehicle platforms, and automotive technology
Commercial Vehicle & Trucking
Extensive knowledge of trucking, logistics, and commercial transportation
B2B SaaS & Technology
Strategic content for subscription software and technology providers
Ready to Join These Industry Leaders?
Work with a strategic content partner who brings deep industry expertise, journalistic rigor, and proven results to every engagement.
We'll analyze your current messaging, compare it to your top competitors, and show you specific opportunities to differentiate and drive higher engagement.
Questions about how we can help
