Three ways to implement the Stand Out System and drive 40% higher engagement—whether you want to do it yourself, work alongside us, or hand it off completely.

The Problem

Your B2B marketing sounds exactly like your competitors. Generic positioning. Feature-focused copy. Content that gets polite nods but zero pipeline.

The Solution

The Stand Out System is our proven 6-step framework that helps mid-market B2B and SaaS companies differentiate their messaging and drive measurable results.

The Proof

Clients who implement this system consistently see 40% higher engagement within 90 days.

Choose Your Path

Tier 1: DIY Roadmap

For self-starters who want the framework and will execute it themselves

Investment: $1,500

Perfect for:

  • Early-stage companies with limited budgets
  • In-house marketers who want strategic guidance
  • Teams with bandwidth to execute but need direction

What You Get:

Fleet Automation Technology

We audit your current messaging, competitive positioning, and content to identify exactly where you're blending in.

The Stand Out System Video Course (10 modules)

Step-by-step training on implementing our 6-step framework.

Personalized Approach Cold Email

Custom approach based on your positioning that you can use immediately.

DIY Resource Library

  • Competitive messaging audit worksheet
  • Buyer persona worksheets
  • Value proposition canvas
  • Content strategy roadmap
  • Battle card formatting

Timeline: Immediate access
Delivery: Self-paced online course + worksheets

Get Started with DIY Roadmap

Tier 2: Strategic Partner (Most Popular)

For companies ready to work alongside an expert who's done this 50+ times

Investment: $10,000 / 90 days

Perfect for:

  • Mid-market B2B companies launching new products
  • SaaS providers repositioning their brand
  • Companies with in-house teams who need strategic guidance
  • Organizations ready to scale but stuck with commodity messaging

Everything in DIY Roadmap, PLUS:

The Complete Stand Out System Implementation

We work with you to execute all 6 steps:

Step 1: Competitive Intelligence
We map your competitive landscape, identify positioning gaps, and refine your ICP & buyer personas

Step 2: Customer Pain Point Research
We surface what’s actually keeping your customers/prospects up at night (can do interviews if you like)

Step 3: Strategic Positioning
We craft your unique market position that sets you apart (no "industry-leading" BS)

Step 4: Messaging Framework
We build your complete GTM messaging architecture: value props, battle cards, talk tracks, and sales enablement materials

Step 5: Content Strategy & Creation
We develop your content roadmap and create initial high-value assets (case studies, landing pages, eBooks)

Step 6: Performance Optimization
We track engagement metrics, refine messaging, and ensure you hit the 40% benchmark

Monthly Strategic Consulting (12 hours/month for 3 months)

  • Content ideation sessions
  • Competitive intelligence research
  • GTM strategy & tactics review
  • PR/media relations guidance
  • Campaign planning & optimization

Core Deliverables:

  • Complete competitive analysis report
  • Customer research insights document
  • Positioning strategy & messaging framework
  • 3-5 battle cards for sales team
  • Value proposition architecture
  • Messaging playbook (talk tracks, boilerplate, elevator pitches)
  • Content strategy roadmap (90 days)
  • 2-3 initial content pieces (case study, landing page, or eBook)

Unlimited Email Support

Direct access to Paul for questions and guidance throughout the engagement

Timeline: 90 days
Delivery: Collaborative workshops + strategic consulting + deliverables
Our 90-Day Guarantee: Implement The Stand Out System and see 40% higher engagement, or we'll refine your messaging until you do.

Book Your Strategy Call

Tier 3: Full Execution

For companies who want to hand it off completely and focus on their business.

Investment: $25,000 / 12 months

Perfect for:

  • Small and medium-size enterprise companies without dedicated content teams
  • Organizations launching major GTM initiatives
  • Companies that need ongoing strategic support + execution
  • Brands ready to dominate their category

Everything in Strategic Partner, PLUS:

Complete GTM Messaging Campaign

We don't just build the strategy. We execute it:

  • Campaign strategy & planning
  • Multi-channel messaging development
  • Content creation & production
  • Landing page copywriting
  • Email sequence development
  • Social media content
  • Ad copy (PPC, LinkedIn, display)
  • Campaign management & optimization

Ongoing Content Creation (12 months)

Monthly content production including:

  • 2-4 blog posts per month
  • 1 major content asset per quarter (eBook, white paper, or case study)
  • Landing pages as needed
  • Email nurture sequences
  • Sales enablement materials
  • Press releases & company announcements

Quarterly Competitive Intelligence Updates

We continuously monitor your competitive landscape and update your positioning as the market evolves

Monthly Performance Reviews

Detailed analytics on engagement metrics, content performance, and campaign results with recommendations for optimization

Priority Support & Consulting (20 hours/month)

  • Strategic planning sessions
  • Campaign reviews
  • Content ideation workshops
  • Competitive strategy discussions
  • Sales enablement support
  • Priority turnaround on all requests

Dedicated Account Management

Paul serves as your outsourced head of content/messaging—attending team meetings, collaborating with sales, and ensuring alignment

Timeline: 12 months (with option to renew)
Delivery: Full-service strategic + execution partnership
Our 12-Month Guarantee: We'll track engagement metrics monthly and continuously optimize until you consistently hit 40%+ increases across all channels.

Schedule Your Full Execution Consultation

Add-Ons & Upgrades

Enhance any tier with these premium services:

Premium Content Creation

Additional Content Packages:

  • Blog Post Bundle: 4 SEO-optimized blog posts - $2,000/month
  • eBook/White Paper: In-depth thought leadership piece - $5,000 each
  • Case Study Package: 3 customer success stories - $3,000
  • Landing Page Suite: 5 conversion-optimized landing pages - $4,000

Website & Design Services

Website Landing Page Upgrade

  • Redesign and optimize key pages with conversion-focused copy and design
  • Investment: Starting at $3,000 per page

Full Website Redesign

  • Complete site overhaul with customer-focused messaging, responsive development, and graphic design.
  • Investment: Custom pricing (typically $15,000-$40,000)

Website Landing Page Upgrade

  • Web Development Custom features, integrations, and technical implementation
  • Investment: $150/hour or project-based pricing

Graphic Design

  • Visual assets, infographics, presentation decks, social graphics
  • Investment: $125/hour or package pricing

Social Media Management

Social Platform Support

  • Content creation, posting, and engagement for LinkedIn, Twitter, or other platforms
  • Investment: $2,500/month per platform

LinkedIn Management Package

  • Profile optimization, content strategy, post creation, engagement
  • Investment: $3,000/month

Technical Implementation

CRM Setup & Configuration

  • HubSpot implementation through our partnership with Set2Close
  • Investment: Starting at $5,000

Technical SEO & Analytics

  • Site audit, optimization, Google Analytics 4 setup, tracking implementation
  • Investment: Starting at $3,000

Marketing Automation

  • Email workflows, lead scoring, campaign automation
  • Investment: $150/hour or project-based

Premium Support

Hourly Consulting

  • Ad-hoc strategic guidance, content reviews, campaign planning
  • Investment: $150/hour

Retainer Support

  • Ongoing access for questions, reviews, and guidance
  • Investment: $1,500/month (10 hours)

Frequently Asked Questions

Which tier is right for me?

If you have internal resources and just need the framework, select DIY Roadmap. If you want strategic guidance and partnership, Select Strategic Partner. If you want to hand it off completely, Select Full Execution.

Can I upgrade from one tier to another?
What industries do you specialize in?
How do you guarantee 40% higher engagement?
Do you work with agencies?
What if I need services not listed here?

Process Overview

How We Work Together

  • Week 1-2: Discovery
    Audit your current state, analyze competitors, understand your goals
  • Week 3-4: Research
    Customer interviews, competitive intelligence, market analysis
  • Week 5-6: Strategy
    Positioning development, messaging framework, content roadmap
  • Week 7-8: Creation
    Battle cards, content assets, campaign materials
  • Week 9-12: Optimization
    Launch, track performance, refine based on data

Note: Timeline varies by tier

What Clients Say

Kam Thandi

ServiceUp

"Paul delivered a custom eBook that not only increased engagement within our audience but also played a key role in positioning us as thought leaders in the fleet industry."

Kam Thandi

Growth Marketing Director

Mark Thomas

Ridecell

"Our sales team has already told us these industry-focused eBooks are helping gain deeper engagement in several key niches."

Mark Thomas

EVP Marketing

Scott May

GPS Trackit

"Paul's work helped us increase brand awareness and engagement with potential customers as part of our demand generation campaigns."

Scott May

CMO

See All Testimonials

Ready To Stop Sounding Generic?

First Step: Get Your Free Competitive Messaging Audit

Before you invest, let's make sure we're the right fit. Book a free 30-minute strategy call where we'll:

  • Audit your current messaging vs. top 3 competitors
  • Identify specific positioning gaps you're missing
  • Show you exactly how to increase engagement 40%+
  • Recommend the right tier for your situation

No pitch. No pressure. Just actionable insights

Book Your Free Audit

Custom Packages

Need something different?

We build custom engagements for:

  • Market research studies
  • Complete rebranding initiatives
  • Product launch campaigns
  • Analyst relations programs
  • Thought leadership programs
  • Industry report development
Contact us for custom pricing

Payment & terms

Payment Options:

  • DIY Roadmap: One-time payment
  • Strategic Partner: 50% upfront, 50% at day 45
  • Full Execution: Monthly installments or quarterly payments

Satisfaction Guarantee:

If you're not satisfied within the first 30 days of Strategic Partner or Full Execution, we'll refund your investment minus work completed.

Next Steps

Book Free Competitive Audit - See where you stand

Questions? Email paul@writewaymarketing.com.

Choose Your Tier - Pick the right level of support
Get Started - Transform your messaging in 90 days