Free frameworks, strategic insights, and proven tactics to differentiate your B2B brand and drive 40% higher engagement.
Featured Podcast
B2B Marketing: How to Stand Out
Real talk on B2B marketing that works. No fluff. No BS. Just proven strategies from 15+ years helping tech companies stand out and win.
Most B2B marketing fails because it focuses on what companies do instead of what customers need. Companies list features, competitors do the same, and everyone blends together. The result? Prospects can't tell you apart, sales cycles drag on, and you're stuck competing on price.
This podcast cuts through the noise. If you're a mid-market B2B marketer or SaaS founder tired of sounding like everyone else, you're in the right place. We break down the messaging, positioning, and content strategies that make buyers actually pay attention—and choose you.
What You'll Learn:
- GTM messaging frameworks that actually convert
- Competitive positioning strategies that make you stand out
- Content tactics that drive measurable engagement
- Real case studies from fleet tech, automotive, and SaaS companies
- Strategic insights from 15+ years in the trenches
New episodes every week
Latest Episodes
Episode #1: How to Integrate Marketing & Sales
Paul Clinton and Sean Lyden, of Systematic Selling, define sales and marketing functions and discuss the dysfunctions of siloing, opportunities of integration, and tactical ways to connect these core growth levers.
Free Resources & Templates
The 6-Step Stand Out System Playbook
Stop sounding like everyone else. This comprehensive guide reveals the exact framework we use to help clients increase engagement 40%+ within 90 days.
What's inside:
- How to conduct competitive intelligence that reveals positioning gaps
- Customer pain point research methodology
- Strategic positioning frameworks
- Value proposition templates
- Messaging architecture examples
- Battle card templates for sales teams
Perfect for: SaaS founders, B2B marketers, and product marketing leaders launching new products or repositioning their brand.
Email Us for the Free Playbook: marketing@writewaymarketing.com
Competitive Messaging Audit Template
Know exactly where you stand vs. competitors. Use this spreadsheet to map your competitive landscape and identify positioning opportunities others are missing.
What's included:
- Competitor messaging analysis framework
- Value proposition comparison grid
- Content gap analysis template
- Positioning map worksheet
- Differentiation scoring matrix
Perfect for: Marketing teams conducting quarterly competitive reviews or planning repositioning initiatives.
Email Us for the Free Template: marketing@writewaymarketing.com
50 B2B Marketing Phrases That Make You Sound Generic
"Industry-leading solutions." "Innovative technology." "Best-in-class service."
If your marketing uses these phrases, you're invisible. This checklist reveals the 50 most overused B2B marketing phrases—and what to say instead.
What you'll get:
- The 50 phrases killing your differentiation
- Alternative messaging frameworks
- Before/after examples
- Industry-specific recommendations
Perfect for: Content teams, copywriters, and marketers auditing their messaging.
Email Us for the Free Checklist: marketing@writewaymarketing.com
Content Audit Worksheet
Why is your content engagement flat? This diagnostic tool helps you identify exactly what's not working—and how to fix it.
Use this to evaluate:
- Whether content speaks to features or customer needs
- Competitive differentiation in your content
- SEO optimization opportunities
- Content-to-conversion gaps
- Editorial calendar effectiveness
Perfect for: Content marketing managers planning their next quarter's strategy.
Email Us for the Free Worksheet: marketing@writewaymarketing.com
Latest Articles
How eBooks Boost Credibility for Your Brand
Follow these 7 steps to create thought leadership for your brand. It will also pull in new business.
How to Approach Blogging for Your Business
Answer these 7 questions to produce business blogs that maximize reader engagement.
Why You Need Content for Your Marketing Funnel
Establishing authority. Let’s look at how this can be a crucial differentiator that sets a business apart from its competition.
Real Results from Real Clients
How ServiceUp Positioned Themselves as Thought Leaders in Fleet Technology
Challenge: Generic messaging in a crowded market
Solution: Custom eBook with strategic positioning
Result: Increased engagement + thought leadership positioning
How Ridecell's Sales Team Uses Industry-Focused eBooks to Close Deals
Challenge: Prospects didn't understand complex technology
Solution: Series of vertical-specific educational eBooks
Result: Deeper engagement in key niches + sales enablement
How GPS Trackit Increased Brand Awareness Through Demand Generation Content
Challenge: Need to scale content production and drive leads
Solution: Comprehensive content program with eBooks, landing pages, and PR
Result: Increased web traffic + enhanced brand awareness
Strategic Resources
GTM Messaging Canvas
One-page framework for mapping your complete go-to-market messaging strategy
Email Us at marketing@writewaymarketing.com
Competitive Battle Card Template
Equip your sales team with competitive intelligence they can actually use
Email Us at marketing@writewaymarketing.com
Value Proposition Formula
The 3-part framework for articulating your unique value in 30 seconds or less
Email Us at marketing@writewaymarketing.com
Content Strategy Roadmap
90-day planning template for demand-generating content
Email Us at marketing@writewaymarketing.com
Buyer Persona Worksheet
Go beyond demographics to understand what your buyers actually care about
Email Us at marketing@writewaymarketing.com
Market Research & Trends
2025-26 U.S. Mobile Resource Management Systems Market Study
Comprehensive report on the U.S. commercial telematics market.
Competitive Intelligence for Leading Fleet Supplier
Supported product launches, go-to-market strategy, and sales enablement tools for leading fleet technology supplier.
B2B Marketing: How to Win
Get proven B2B marketing strategies delivered to your inbox every week.
No fluff. No generic advice. Just actionable frameworks for differentiation, competitive positioning, and content that converts.
What you'll get:
- Weekly tactical insights you can implement immediately
- Competitive intelligence tips and tools
- Case studies with real metrics
- Exclusive podcast episodes and resources
- GTM frameworks from 15+ years in the trenches
Join 1,000+ B2B marketers who refuse to blend in.
Fleet Tech Business Insider
Original, sourced analysis of fleet technology trends, including M&A, financials, and product themes.
What you'll get:
- Monthly analysis you won’t find anywhere else.
- How M&A activity is reshaping the competitive landscape
- Which suppliers are rising and falling
- How product segments are shifting because of market forces
Join 1,000+ fleet professionals looking to stay ahead of the curve.
Browse by Topic
Essential Resources
Books:
- Influence: The Psychology of Persuasion, by Robert Cialdini
- The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
- Spin Sucks: Communication and Reputation Management in the Digital Age, by Gini Dietrich
- Breakthrough Advertising, by Eugene Schwartz
Podcasts:
- Do This, NOT That: Marketing Tips
- The Dave Gerhardt Show
- Breaking B2B – B2B Marketing & Demand Generation Podcast
Tools:
- HubSpot
- CoPilot AI
- 7th Level, Inc.
Blogs to Follow:
- TopRank Marketing Blog
- Webbiquity (The B2B Marketing Blog)
- Lead Forensics Blog
Need More Than DIY Resources?
These free resources are a great start, but if you're ready for hands-on strategic help:
Get Your Free Competitive Messaging Audit
We'll analyze your current messaging, compare it to your top 3 competitors, and show you specific opportunities to differentiate and drive 40% higher engagement.
What you'll get:
- Detailed competitive positioning analysis
- Messaging gap assessment
- 3-5 positioning opportunities you're not exploiting
- Roadmap for increasing engagement 40%+
No pitch. No pressure. Just actionable insights.
Follow for daily insights
Quick Links
